Andy Warhol "Campbell's Soup" Promo Tee 1968

Andy Warhol's Campbell's Soup Can series (1962) and the subsequent Factory merchandise created a new relationship between art and consumer goods. The 1968 promotional merchandise produced for Warhol's Factory and exhibition openings are among the earliest art-branded clothing items in history. Warhol's genius for self-promotion extended to his merchandise strategy — Factory pieces were promotional objects that became art objects. Original Factory-produced merchandise from 1968-75 is now collected as art. Value: $1,500–$6,000.