Star Wars Episode IV Tee 1977

Original Star Wars merchandise from 1977 — the year of the film's release — represents the birth of modern movie merchandising. George Lucas famously negotiated to keep merchandise rights in exchange for a lower directing fee, a decision that proved worth billions. The first wave of tees, printed on Oneita and Screen Stars blanks with the original theatrical artwork, predate the Star Wars merchandise machine. 1977-dated examples with the original cast artwork are museum-quality pieces. Authentication requires the copyright mark "© 1977 Twentieth Century Fox" and single-stitch construction. Value: $2,000–$8,000.