Rocky Movie Tee 1976

Rocky (1976) won the Academy Award for Best Picture and launched one of cinema's most enduring franchises. United Artists produced promotional merchandise that captured the film's underdog spirit — Sylvester Stallone's grey training hoodie and the steps of the Philadelphia Museum of Art became American cultural touchstones. The original 1976-77 promotional tees on Screen Stars blanks predate the franchise's commercial explosion and are considerably rarer than later Rocky merchandise. The grey colorway echoing Rocky's training gear is most desirable. Value: $400–$1,500.