Coca-Cola "Have a Coke and a Smile" Tee 1979

Coca-Cola brand merchandise from the late 1970s and early 1980s represents the peak of American corporate Americana. The "Have a Coke and a Smile" campaign (1979) — featuring Mean Joe Greene — was one of the most beloved ad campaigns in American history. Promotional tees printed on Screen Stars blanks were distributed through Coke dealers and promotions. The specific red of Coca-Cola screen printing from this era fades to a distinctive coral over decades. These brand tees occupy a space between fashion collectible and advertising history. Value: $200–$600.