Play Heart Logo Tee 2002

Comme des Garçons PLAY — launched in 2002 with the Filip Pagowski heart-with-eyes logo — is the most successful diffusion line in Japanese fashion history. Early PLAY tees from 2002-2008, before the line achieved mass global distribution, are significantly rarer than contemporary production and are made with superior cotton weight and construction. Original 2002-06 PLAY tees are available for $40–$100. As the line continues to appreciate culturally, early examples will be recognized as distinct from current production. Upside: $200–$600.