GOODENOUGH Original Logo Tee 1990

GOODENOUGH was founded by Hiroshi Fujiwara in 1990, establishing the philosophical framework for what became known as Ura-Harajuku culture. Fujiwara's unique position — simultaneously connected to London punk/hip-hop, Harajuku fashion, and Californian skateboarding — created a brand that served as a bridge between global youth culture movements. The original GOODENOUGH tees from 1990-95, produced in extremely limited runs, are the ur-text of Japanese streetwear. Value: ¥80,000–¥500,000.