White Label "0" Prototype Jacket AW1989

Margiela's "0" line — the Artisanal pieces produced in extremely limited quantities for the first two years of the brand's existence (1989-1990) — are the rarest and most philosophically significant items in the Margiela archive. These prototype pieces were shown in the earliest Margiela runway presentations in Paris and were often sold in the brand's first retail context through a single stockist. The combination of the white label with no brand name, the hand-stitching that was part of the garment's concept, and the extreme rarity of surviving examples makes these holy grail fashion items. Value: $20,000–$80,000.