Ultra Soft Oni Jeans 2000s

Oni Denim — founded in Bingo, Hiroshima in the 1990s — produces what many consider the softest selvedge denim in the world using a unique weaving method that creates a cloud-like texture. The brand's unique slub yarns and ultra-soft hand feel distinguish Oni from all other Japanese denim producers. Original 2000s examples from before the brand achieved international recognition are available for $100–$300. As Japanese denim culture continues to be celebrated globally, Oni will be recognized as one of its most technically unique producers. Upside: $500–$1,500.