Run DMC "My Adidas" Superstar Tee 1986

Run DMC's "My Adidas" (1986) and the accompanying Madison Square Garden performance — where the group asked fans to hold up their Adidas shoes — directly led to the first major endorsement deal between a hip-hop act and a sportswear brand. Adidas produced promotional merchandise for the partnership that legitimized hip-hop culture in the corporate world. The Run DMC Superstar collaboration predates the entire sneaker culture industry. Original 1986-87 Adidas x Run DMC promotional tees: $800–$3,000.