White Line Tennis Collection 1973

Fila's White Line tennis collection — introduced in 1973 for Björn Borg — is the founding moment of luxury sportswear. The combination of white cotton with navy and red Fila branding, the ribbed collar and cuffs, and the premium Italian construction created a template that defined the tennis-to-street crossover. Borg's dominance at Wimbledon in Fila from 1976-1980 (five consecutive titles) gave these pieces an athletic mythology. Original 1970s Italian-made examples: $400–$1,500.