Platinum Series Jersey

FUBU — For Us By Us — was founded in 1992 in Hollis, Queens by Daymond John and three friends, bootstrapping the brand with $40 in materials. The Platinum Series jerseys became symbols of Black entrepreneurship and Hip Hop culture during the peak of 90s rap. After LL Cool J wore FUBU in a Samsung commercial without Samsung's knowledge, the brand exploded globally. The jerseys' bold logos and rich colors made them essential to the aesthetic of artists like Jay-Z, Nas, and Biggie.